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Want professional help from [url=http://www.thehygienerevolution.com/barbour.php]barbour paris[/url] the start? Marche International can get your project rolling with market research, cost estimations and design consultation. Please contact us if you are serious about getting started with refining new product ideas.

Having a new product idea can be the start to a successful product launch and a successful brand. But an inventor needs to be ready to handle some of the daunting issues involved with [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] introducing new product ideas to the market. Here are just a few things to think about:
1) High Failure Rate.
80 to 95 percent of new product ideas fail. This simply means the art of introducing new product ideas is really, really tough. You need a plan that will minimize your risk.
2) Marketing / Manufacturing Costs. Many times, product development can be done reasonably inexpensively.
Marketing and Manufacturing that new product, however, is likely to be the opposite, sometimes 10 times the cost of product development.
3) Misleading Feedback.
Do your friends and business partners love your new idea? Be careful, their feedback can be misleading if all you have is an idea. If people aren't able to see, feel and use a product, it is unlikely that they [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] can give reliable feedback. Their kind words should be encouraging, but not used as evidence to start investing large amounts of capital.
A Smart and Lean Start
As you can see there are many pitfalls to introducing a new product idea. The good news is that there are things you can do on your own, without investing capital (besides your time). The main goal at this stage is to verify that your idea has a shot at being a commercialized product. Here are some tips.
1) Research Existing Products.
See if there are similar products already on the market. If so, does it look like they are being sold successfully? How does your idea differ from those products? Use Google, Amazon [url=http://www.achbanker.com/homes.php]hollister france[/url] and Alibaba. If you do patent searches, try and keep it passive. Patent searches tend to be a bad starting point. 90% of the patents you research are probably failed product ideas. You don't want to be getting your inspiration or working around other peoples suboptimal ideas. Patent research can usually be put off until after you have created a rough prototype that validates your [url=http://www.mquin.com/giuseppezanotti.php]giuseppe zanotti pas cher[/url] ideas.
2) Favor Product Improvements Over Revolutionary Inventions.
If you can't find any competing products, this may not be a good indication. It is much easier to introduce a product that is an improvement of something that consumers are already using. If your idea is revolutionary, make sure there is plenty of early adopters in your product category [url=http://www.ilyav.com/isabelmarant.php]isabel marant pas cher[/url] who are eager to try something [url=http://www.1855sacramento.com/woolrich.php]woolrich[/url] new.
3) Quick and Dirty Market Research.
You can get a quick feel for online interest for your product by searching terms with the Google Keyword Tool and Google Trends. These tools are aimed at Search Engine Optimizations for websites but also work well for quick and dirty market [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] research.
4) Get Advice.
Now that you know more about your market, and even have some rough data, be sure to bounce ideas off of others. Marche International and many other product development consultancies will offer free advice for getting starting. A [url=http://www.ilyav.com/uggpascher.php]ugg pas cher[/url] five minute phone call can be worth hours of research on your own. If you are worried about intellectual property, look into getting a Non-Disclosure agreement for protection. Most consultancies will have a generic one [url=http://www.maximoupgrade.com/hot.php]hollister france[/url] ready to use.
5) Be the [url=http://www.ilyav.com/isabelmarant.php]isabel marant sneakers[/url] Top Evangelist for Your [url=http://www.mxitcms.com/tiffany/]tiffany outlet[/url] Ideas.
A big mistake made by many inventors is expecting other people or organizations to promote their ideas. Sourcing reliable invention services and product development companies should be a top priority, but don't expect them to do everything for you. While it's necessary to have outside contributors for your new product ideas, the common denominator of most successful launches is an enthusiastic, strong minded entrepreneur. Train yourself to be a product evangelist. It's the most valuable skill you can have as an inventor.
6) Get Started Making Things.
It's never too soon to start building rough prototypes to test your ideas. Don't worry if what you are making looks like a grade school art project, the point is to prove that your idea works as intended. After have validated that your idea is a useful invention, professional industrial designers will have no problem transforming it into a well crafted product ready for retail shelves.
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