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Press release services play an integral role in the public relations and marketing strategies of the most successful businesses in the world. News releases provide significant publicity from consumers and other businesses, and they also provide powerful search engine optimization benefits. Unfortunately, many entrepreneurs â€“ especially small business owners â€“ are not aware of the fact that they can write and syndicate press releases on their own â€“ and at no cost in most cases. However, not everyone can write news stories, and most people don't have the time or resources to dedicate to press release distribution. Therefore, understanding what a press release service does and knowing how to choose one that will best serve your business is critical to generating news [link widoczny dla zalogowanych] that will bring customers to your door or website.

Press release services utilize a number of different types of news releases to develop publicity for businesses. These include many newsworthy events that some entrepreneurs wouldn't normally think of:

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Product Launch Press Release

Acquisition, Sale or Partnership Release

A press release distribution campaign can be launched using any of the above types of news releases. A proper campaign will target only editors and media outlets that publish material similar to yours. If accepted for publication, media outlets can syndicate your press release to dozens and even hundreds of other outlets, as well as share among other publishing groups. This often means that â€“ if properly optimized â€“ your story will appear in news feeds including Google, Yahoo and MSN. Your news will be shared across [link widoczny dla zalogowanych] the largest audience possible, resulting in increased website and telephone traffic, interest for [link widoczny dla zalogowanych] other broadcast news stories, and better brand awareness.

Press Release Services Bring Powerful SEO

But while this level of publicity is extremely powerful on its [link widoczny dla zalogowanych] own, this is only a part of what press release services do for businesses. Press release distribution offers impressive SEO benefits, including the possibility for your news title to realize tens of thousands of impressions in a single day. News release syndication is [link widoczny dla zalogowanych] one of the most effective ways of building backlinks to your website, as these impressions have URLs that can be indexed and potentially pass link juice from news sources to your site.

Some press release services also have the ability to have your news placed as sponsored links, which can result in a surge of traffic to your site, blog or landing page. This is especially true for well-timed press releases that coincide with current events that are in the public eye.

In some cases, fake or prank press [link widoczny dla zalogowanych] releases can be used to generate a landslide of publicity â€“ both good and bad. But because a bad press release can do irreparable damage to your business and reputation, working with a professional press release service to develop your web presence is [link widoczny dla zalogowanych] the only logical choice.

At the time of the publishing of this article, there [link widoczny dla zalogowanych] are approximately 30 press release sites that will publish your news releases for free if [link widoczny dla zalogowanych] they meet certain guidelines. However, you must create an account with each of these sites, then manually upload your release to each site and wait for an editor to approve it. Publishing rates for self-starters are low, but not low enough to be considered ineffective. Nevertheless, [link widoczny dla zalogowanych] for most business owners the cost of spending hours creating accounts and submitting news stories is far higher than the cost of hiring a [link widoczny dla zalogowanych] company for press release submission.
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