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cheapbag214s · Posted: Tue 15:07, 29 Oct 2013 Post subject: Some Rules of the Road

Pharma Social Media: Some Rules of the Road
For many patients the first place they seek medical information is online which, in turn, has spawned the rise of pharma social media campaigns. We livein a virtual world,[url=http://www.supratksocietyvip.com/]supra skytop[/url], and nowhere is this more in evidence than in the healthindustry as more and more drug companies undertake pharma social mediaprograms. Pharma social mediaconversations are having a direct impact on pharmaceutical sales as well ascorporate and brand reputations. Every day patients are questioning theirtreatment options often and making product choices based on onlineconversations, many of which consist of un-edited and un-qualified usergenerated content.Withthe increased popularity of tools such as Twitter, Facebook and other onlinecommunities, patients and their doctors are able to interact with each other,[url=http://www.tinfoti.com]Cheap Christian Louboutin[/url],as well as healthcare providers and pharmaceutical companies from around theworld in real-time. They are doing so in unprecedented numbers. For manypatients the first place they seek medical information is online which, inturn,[url=http://www.tinfoti.com]Christian Louboutin Sale[/url], has spawned the rise of pharma social media campaigns.On theother hand patients are also sharing invaluable information online about theirthought processes and behavior. These insights can potentially help allfunctions of drug development - from R&D to marketing by producing moreeffective and safer treatments.Toeffectively engage in a pharma social media campaign, we offerthe following insights:- Behuman. Ensure that you engage with people as people. Explain what you are doingand why, particularly if you are moderating comments.- Behelpful. Answer questions and link to additional information. Forward inquiriesthat you can’t answer to others, perhaps to their doctor or your medicalinformation department, with a clear explanation why.- Avoidjargon. Bear in mind you are talking to people outside your industry.-Respond quickly. Organize your internal approvals to ensure responses happenwithin 48 hours. -Enable comments. Social media – and particularly pharma social media – shouldbe about engagement and discussion. -Crisis planning. Your pharma socialmedia efforts should include a crisis planning component. You need to plan for how you will respond tonegative comments, reposted articles and consumer activists and the like.While pharma social media might beintimidating for those expected to establish and maintain that presence, it’sworth keeping in mind that these platforms are also great tools for allowingpatients – any stakeholders, really – to independently connect with one anotherand talk about the effect pharmaceuticals are having on their lives. When theseconnections are fostered by a pharmaceutical company, and backed up with a qualityproduct and good customer service, they create a strong potential for consumerloyalty and positive word of mouth. Ideally, the information derived fromdialogue on social media sites can inform the pharmaceutical company’smarketing efforts, or even its research and development process.As withany corporation-generated social media,[url=http://www.supratksocietyvip.com/]cheap supra shoes[/url], the terrain is tricky, and figuring outhow to use this powerful tool effectively takes time. Classes, seminars andother resources exist to teach pharmaceutical company representatives how tomanage social media presence. To be a contender in today’s marketplace, thoseefforts are crucial – and they’re likely to reap dividends in the long run.