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Ta-da!
Instead of looking at a narrow part of the problem (”In what ways can we make ships more economical while at sea?”) broaden the question (”In what ways can we reduce costs in general?”)

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Executives at the shipping companies kept focusing on ways to cut [url=http://www.fayatindia.com/giuseppe-zanotti.html‎]www.fayatindia.com/giuseppe-zanotti.html‎[/url] costs while ships were [url=http://www.teatrodeoro.com/hollisterde.php]hollister deutschland[/url] sailing. They developed ships that went faster and needed fewer crew members to run.

Maybe one of those questions is a better place to look for a solution. Because maybe one of those questions is the “real” question you want to solve, but since you never took a step back to look at the big picture, you’ve never discovered the right question to ask.

How can I make more money from my business?

Okay, so here’s another story from the book “Thinkertoys” by Michael Michalko. Back in the 1950s, experts proclaimed the ocean freighter industry was dying. Costs were skyrocketing and delivery times kept getting pushed back later and later.

So, the industry came up with way to preload merchandise on land. Now a ship comes in, the container carrying the cargo rolls off, a new container already loaded with cargo rolls on, and the ship heads back to sea.

She changed the way she viewed the problem. And now she has a really cool-looking needlepoint design that’s different from most other ones out there.
How can I be happier in [url=http://www.lotogame.fr/hollisterfrance.php]hollister france[/url] my life? (I know, I know, money doesn’t buy happiness. But it’s certainly nice to have.)

How can I land more clients?
But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it’s not possible to see something different. Sometimes you’ve just been staring at a problem for so [url=http://www.belindadavenport.co.uk]barbour[/url] long it’s now impossible to look at it in any other way.
So, how can you change your [url=http://www.davidhabchy.com]barbour outlet[/url] perspective and solve your business/marketing problems?

Source:
And if you don’t ask the right question, your muse will never give you an answer that actually solves your problem.
It didn’t work. Costs continued to spiral out of control and it still took too long to get the merchandise shipped. [url=http://www.lotogame.fr/louboutin-pas-cher/]louboutin pas cher[/url]
Maybe your question is “how can I land more clients?” What if you started broadening the question like so:
Try what the shipping industry did and change the question.

That one innovation saved an entire industry. And it happened because shipping executives changed the way they viewed their [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france paris[/url] problem.
Consider this: A friend of mind who does needlepoint has a design that’s [url=http://www.diecastlinks.co.uk]hollister uk[/url] mostly black. Rather than simply stitching the design on white canvas with black thread, she’s using a black canvas and is stitching the negative aspects of the design instead of the positive.
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Or what about this: An art teacher has her students turn a photograph or object upside down and paint what they see — not a picture but an arrangement of shapes.
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Why not try changing your perspective?
So what do you do in these situations?
How can I grow my business?

By changing your perspective, you’re changing what you see. And when you change [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] what you see, you’re more likely to create something completely different.

Creativity Exercise — Change your perspective
Here’s another example.
Ships are big money-sucking machines when they aren’t at sea actually doing their job [url=http://www.mquin.com/pjsdoudoune.php]doudoune parajumpers[/url] — shipping merchandise. And when aren’t they working? When they’re sitting in port [url=http://www.aretra.it]hogan[/url] being loaded and unloaded.
Then one day, a consultant changed the perspective. Rather than ask [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] the question: ” In what ways might we make ships more economical while at sea?” executives asked: “In what ways can we reduce costs?”

But — I can hear you all saying right now — that’s art. That won’t help me with my business problem.
How can I make more money period?
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