Guardians of Grail

cheapbag214s · Posted: Fri 6:35, 23 Aug 2013 Post subject: Initiative wins PVR Cinemas

Initiative wins PVR Cinemas
The businesses PVR Cinemas in Delhi and Khadim s Shoes in Kolkata are worth Rs 10 crore
Initiative has bagged the media duties for PVR Cinemas and Khadim s shoes. The PVR business is estimated to be around Rs 6 crore,[link widoczny dla zalogowanych], while Khadim s accounts for Rs 4 crore.
Tushar Dhingra, vice-president, PVR Cinemas,[link widoczny dla zalogowanych], said,[link widoczny dla zalogowanych], Usually,[link widoczny dla zalogowanych], 95 per cent of our media budget is spent on print,[link widoczny dla zalogowanych], and the rest per cent on radio. But this time,[link widoczny dla zalogowanych], we plan to spend at least five per cent of our total media budget on the new media.
Dhingra added,[link widoczny dla zalogowanych], We are planning to venture into three different cities Mumbai, Hyderabad and Chennai. We need to have a nationwide campaign,[link widoczny dla zalogowanych], which will be met by the television media. In addition, we will also use the television media for our corporate campaigns.
Joydeep Basu Roy,[link widoczny dla zalogowanych], senior product manager,[link widoczny dla zalogowanych], Khadim s, says,[link widoczny dla zalogowanych], We are presently in a phase of growth and expansion. For quite some time now, we were facing the need to plan our media activities in a professional manner. Effective media planning and its subsequent implementation can lead any organisation to success. We are hopeful that Initiative will help us achieve this. The Kolkata branch of Initiative has won the Khadim s shoes business.
Based in Kolkata,[link widoczny dla zalogowanych], Khadim s is a pioneer in footwear retailing and has a network spread across the country with more than 200 retail outlets and is growing by the day. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce,[link widoczny dla zalogowanych], duplicate,[link widoczny dla zalogowanych], copy,[link widoczny dla zalogowanych], sell, resell or exploit any material on the Website for any commercial purposes.相关的主题文章：

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