Guardians of Grail

cheapbag214s · Posted: Tue 22:36, 27 Aug 2013 Post subject: Ladies love smooth kiwis-spun4

Ladies love smooth kiwis
I have such a blog crush on Sociological Images. (Well, should you deeply nerdy. That we am.)
Today, Lisa begins by repeating her maxim that the relative insufficient pressure on men to spend cash on beauty and grooming products is triumph of gender ideology over capitalism. Consider that men are still not usually expected to wear make-up within their everyday life; that they are not considered asexual or higher the hill when they select a short, wash-and-go hairstyle; that they asked to take masculine pride in owning only two pairs of shoes to cover all occasions; and that nobody calls them dirty feminists for leaving their legs,[link widoczny dla zalogowanych], armpits or groins au naturel. And then consider how much cash there maintain changing their mind about such things. Philips Norelco has apparently done just that, hence their new ad for that featuring two kiwi fruits in nuttastic proximity to each other, one pleasingly de-fuzzed. Tag line: ONLY way to shave your balls. Should the kiwi thing was too subtle.
How could they be going about this bold attempt for making capitalism overcome gender ideology? are using exactly the same tactics they use against women, says Lisa. are either (1) shaming men into convinced that they're disgusting and no woman (or man) may have them unless they alter their body or (2) naturalizing shaving so that it's really a fun thing that all men inevitably take part in They're also using a gendered logic. We seen this along with other examples of companies trying to sell self-maintenance to men. They [are] hyper-masculinizing the merchandise. How do you hyper-masculinize a beauty product? Well, you could give it a name like Bronzing Powder or Scars Healing Anti-Inflammatory Cream. note: is actually not associated with Philips Norelco,[link widoczny dla zalogowanych], despite copious branding on the site. The official Philips Norelco website is Shave Everywhere.]
I charitably set aside the sentence construction (I assuming our target male consumer is not actually choking by himself pubes) and just focus on the language choices. Can you even freakin imagine an ad for any lady-pube mower taking that approach? let's be perfectly clear: Guys find a pre-adolescent-style crotch much nicer than getting crotch hair caught in the back of their throats. We know shaving type of sucks, but we also know you insecure about your ability to maintain a man, and then we obtain a couple of empowering bullshit about how darn good it feels to go bare! For instance,[link widoczny dla zalogowanych], the copy that goes along with the corresponding Philips product for ladies: bikini line bonsai using the bliss-Philips at-home laser hair removal kit that pairs a soothing and smoothing spa touch having a sensitive, skin-friendly, super-precise buzz. For women,[link widoczny dla zalogowanych], having a naked triangle of paradise is associated with soothing,[link widoczny dla zalogowanych], sensitive, friendly touches from the appliance, not another individual. (There even a just like some similarly shaped products you might occasionally place in that area, nudge nudge, wink wink.) Women should spend ungodly time and money on grooming for his or her own pleasure, see, but men must do it to obtain more enthusiastic blow jobs. Philips Norelco might just have determined the secret to making money from what could be regarded as socially unacceptable emasculation: If you can beat the gender ideology, join it.
interesting thing to consider is the extent to which the social invisibility of the pubic area facilitates marketer manipulation, writes Lisa. need to trust the advertisers to tell you what trend is. I think that a great point, however i would reason that we want not only advertisers to inform us what popular under people pants. Hardcore pube topiary for women only took off because porn went this way, after which women magazines started pushing it relentlessly, after which people on television started referring to it, and suddenly it had been common knowledge that fashionable ladies should have bare naked hoo-has,[link widoczny dla zalogowanych], whether or not they actually do or otherwise. The subject is made as socially visible as you possibly can, both literally and figuratively. So until the lad mags join the razor sellers in insisting that a smooth scrotum will make you irresistible,[link widoczny dla zalogowanych], plus some dude-oriented hit series builds an episode around the main character ball-shaving experience,[link widoczny dla zalogowanych], I don realize that all of the marketing and Balla Powder on the planet will make the average man wish to epilate his kiwis regularly. However in this economy, you can hardly blame an organization for trying.
*In an e-mail discussion of the subject one of the Broadsheet crew,[link widoczny dla zalogowanych], Rebecca Traister declared, cannot let you know what pleasure it gives me to express which i once wrote a FEATURE relating to this.
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