Guardians of Grail

gtuo7kv8 · Posted: Wed 18:04, 21 Aug 2013 Post subject: Test and analyze

Best practice email marketing means most of your emails get opened, which means more clickthroughs and more sales. You will find more money-making online web marketing tips when you visit William Burnell has several years experience as an Internet marketer and knows how challenging it can be.
How many emails are too many? How often should you send them,[link widoczny dla zalogowanych]? There is no definitive best practice email marketing standard for this and a lot of discussion still goes on about it,[link widoczny dla zalogowanych]. This is because the number and frequency can depend on a number of factors. Here are some thoughts that might help guide you,[link widoczny dla zalogowanych].
What do your subscribers expect,[link widoczny dla zalogowanych]?
The one thing they do not expect is to have their inboxes flooded with your emails. If you are promoting a free 7-day weight loss plan and your subscribers need to take particular actions each day, it is reasonable for them to hear from you every day to check on their progress. In fact,[link widoczny dla zalogowanych], this would be good follow-up,[link widoczny dla zalogowanych], as it would show you are interested in helping them.
On the other hand,[link widoczny dla zalogowanych], if your subscribers have signed up for a weekly newsletter,[link widoczny dla zalogowanych], they would not expect to hear from you every day. This looks like you are trying too hard to promote your product or service. If you are writing to subscribers on a regular basis and there is a mixture of free information and promotional material, writing everyday is probably too much. There is a good chance that eventually they will tire of it and unsubscribe.
One successful marketer suggests your should stay in touch with your subscribers about once a week, although I notice when he is promoting a specific product he will write every day or every second day. Another is running an Internet training course and the emails arrive daily. While you do not have to open them each day, as the videos are accessible later,[link widoczny dla zalogowanych], I find it annoying. It is good content, but just too much information too often.
Test and analyze
The best marketers test and analyze, so they know what is the optimal number of emails to send to get the most clickthroughs. To get the best results,[link widoczny dla zalogowanych], we should all do this. Other than trial and error, this is the only real way we can know how to get the best results. Trial and error can work but it can also waste a lot of valuable time and result in too many lost sales.
Conventional wisdom says the bigger the list; the more frequently you can send emails. But,[link widoczny dla zalogowanych], according to tests done by marketing companies, this can work against you,[link widoczny dla zalogowanych], because the more you send out over a longer period of time the fewer responses you get. The danger is subscribers can go from not responding to deleting the emails without even opening them. Then you have lost them.
How many emails are too many? You will need to test this for yourself, but I would rather send too few than too many. I want the recipients to open and read them and I want to build a long-term relationship. I do not want them to push the delete or spam button. As a rule of thumb, put yourself in the recipient's place and ask yourself how often you would like to receive an email on a particular campaign. Use this as a guide until you can get a better answer with testing and analysis.
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