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When I say the word "salesman," what's the first thing that comes into your mind?

Yeah, probably something like cheesy, sleazy, obnoxious, that kind of stuff. That's because they're trying to sell you their product, their service or themselves, and you don't want it. Let's talk about this fundamental principle that will make all of that go away.

The key point here is that your business isn't about your product, your service or you. Nobody wants to hear about your product or your service or you.

What they want to know is what's in it for me. They want to know the fundamental benefit that they're going to get from working with you.

So what you're actually enrolling people in is the benefit. Once they understand the benefit and you've been able to clearly communicate it to the right person, they'll ask you for it. You will enroll them and they will [url=http://www.maximoupgrade.com/hot.php]hollister[/url] "sell" themselves.

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* What are the benefits it provides?
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* What is that core benefit?

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