Guardians of Grail

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West Covina Mall Welcomes Off Broadway Shoes,[link widoczny dla zalogowanych]
"Years ago there was the neighborhood grocery store,[link widoczny dla zalogowanych]," said Lamantia,[link widoczny dla zalogowanych], director of operations for the Alpharetta,[link widoczny dla zalogowanych], Ga.-based retail chain. "You have a grocery store on every corner. Then came the first supermarket. And finally, superstores came out with everything under one roof."
Lamantia figures that superstore concept gives Broadway Shoes real traction in today market,[link widoczny dla zalogowanych]. The stores typically offer discounts of 25 to 60 percent off department store prices,[link widoczny dla zalogowanych].
"We have a big collection where a person can walk into one store and find everything,[link widoczny dla zalogowanych]," he said. "We got dress shoes,[link widoczny dla zalogowanych], casual shoes,[link widoczny dla zalogowanych], sandals . athletic shoes. There is a real `wow factor. We have a store in Hollywood that has nearly 80,[link widoczny dla zalogowanych],000 pairs of shoes. and Virginia Beach, Va. By the late 90s the company grew to nearly 20 locations stretching from New England to Florida.
In January 2002,[link widoczny dla zalogowanych], Off Broadway was acquired by the Deichmann Group,[link widoczny dla zalogowanych], one of the largest privately owned shoe retailers in the world,[link widoczny dla zalogowanych], with more than 2,[link widoczny dla zalogowanych],000 stores throughout Europe.
"California is a great market for us," Lamantia said. "It got a large population - it actually as big as some small countries - and we get some very fashionable and trendy customers there."
Mark Montagna,[link widoczny dla zalogowanych], an equity analyst with Avondale Partner LLC,[link widoczny dla zalogowanych], said the nation biggest retailer of shoes is actually Macy primarily because it operates 900 to 1,[link widoczny dla zalogowanych],000 stores.
But he acknowledged that footwear discounters,[link widoczny dla zalogowanych], including Off Broadway,[link widoczny dla zalogowanych], DSW,[link widoczny dla zalogowanych], Famous Footwear and Payless ShoeSource are faring better among consumers in today tight economy.
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