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Jesse Brown
Submitted 2013-07-19 16:19:30 Of all the neat tricks I've learned as a freelance copywriter, nothing grabs and holds onto a reader's attention faster than the technique I am about to show you. I know of no more powerful way to [url=http://www.lcdmo.com/hollister.php]hollister pas cher[/url] get a reader to hang onto every word you say or write.
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If you have ever watched the Total Gym infomercials, starring Christie Brinkley and Chuck Norris, you have seen his work - and you have witnessed this formula - in action. You have also seen his work, and this technique, if you have watched the infomercials on Hooked on Phonics or Victoria Jackson Cosmetics.
Want to see how Steven Scott uses this formula? At the very beginning of the Total Gym infomercial, Christie Brinkley looks at the viewers and says,
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Now I don't know about you, but I am hooked from those words on. But for those readers who are not totally pulled into the infomercial yet, Christie goes on to say,
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Steven Scott's formula, the method I call the magic copywriting bullet, is simply this: make some very strong benefit statements before you tell the reader or audience what it is that will do all this for them. (In fact, I have been using it on you throughout this article.)
Now what [url=http://www.mnfruit.com/airjordan.php]jordan pas cher[/url] if Christie had simply answered the what question first, by saying,
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Curiosity is the most misused technique in copywriting. All by itself it accomplishes nothing. It comes across as cute or tricky, but it does not activate the reader's "what's in it for me" hot button. But the marriage of curiosity with a powerful [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister france[/url] benefit statement can cut right through a reader's natural tendency to [url=http://www.shewyne.com/peutereyoutlet.html]peuterey sito ufficiale[/url] filter out messages your mind deems irrelevant or uninteresting.
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