Guardians of Grail

cheapbag214s · Posted: Fri 10:46, 16 Aug 2013 Post subject: Paying lip service

Paying lip service
I have an important work decision to make today. Can you help me with it,[link widoczny dla zalogowanych]," I asked my husband,[link widoczny dla zalogowanych], as I was getting ready for office. He raised an eyebrow.
"It's the colour of lipstick I should wear to work," I said. "Should I wear a lipstick that is light yet provides contrast to my facial skin. So which should it be?"
My husband, who is not at his loquacious best in the mornings,[link widoczny dla zalogowanych], raised another eyebrow. So I explained thatanewProcter Gamble survey released last week shows that wearing the right make-up can help women move up the career ladder faster.
Too little,[link widoczny dla zalogowanych], it says,[link widoczny dla zalogowanych],and you are not taken seriously. But another recent survey by Aziz Corporation in Britain of 100 company bosses showed that one in four employers were more likely to give a job to a woman who wore make-up than one who did not. "You poor men,[link widoczny dla zalogowanych]," I crowed to a male colleague, "here you have to plod hard at gaining trust and respect, and all we have to do is wear the right shade of lipstick, and stride in wearing high-heeled shoes (a bit more difficult that task) and voila our career is made."
At which point he retaliated with his own set of surveys. Kaya Skincare, along with Nielsen had some time ago done a survey of Indian men in the 18-50 age group,[link widoczny dla zalogowanych], which showed that they were quite aware of the importance of personal grooming for workplace success. Eight out of 10 men surveyed said that being well-groomed had a positive effect on their careers.
Intrigued I called up friends in the corporate sector and learnt that the same rule seemed to apply for men - candidates with dirty nails or bad skin were often rejected during job interviews,[link widoczny dla zalogowanych], confessed a friend who runs an executive search firm. Those who take better care of themselves also take care of their jobs better is the assumption.
And, to put a lid on the issue, just last month,[link widoczny dla zalogowanych], came a new book by US economist Daniel Hamermesh who has created a new branch of economics called pulchrinomics - the economics of beauty. In his book Beauty Pays,[link widoczny dla zalogowanych],which is the result of more than a decade of research on the subject, he finds that attractive workers always get more wages. On average, the University of Texas professor says that good-looking workers earn $230,[link widoczny dla zalogowanych],000 more than those with below average looks. Also, this discrimination is not restricted to the US market alone - surveys emanating from Canada, Germany,[link widoczny dla zalogowanych], Britain, China and India all show that better looking people do earn more.
Oh well, one can't do anything about the looks one is born with - unless one chooses to go under the scalpel - but certainly, if this is the new reality in today's 'lookist society' as somebody put it,[link widoczny dla zalogowanych], then one should head to a salon. And,[link widoczny dla zalogowanych], who knows,[link widoczny dla zalogowanych], perhaps, companies might soon start giving a salon allowance!
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