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Posted: Mon 6:30, 04 Nov 2013 Post subject: woolrich sito ufficiale Short Is Sweet |
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Antonio Rodriguez
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Brevity in writing copy
While this principle applies to practically all types of writing, I've realized that its importance [url=http://www.davidhabchy.com]barbour sale[/url] is amplified when I write copies for the web. As a typical web user who relies on search engines, for instance, I can personally attest to the 'effectivity' of short copies versus longer ones. Sure, [url=http://bbs.zy169.net/home.php?mod=space&uid=1073968][/url] an attractive, catchy title may lure me into a site, but a huge block of text, not to mention unsightly design and obtrusive advertisements, [url=http://www.par5club.com/louboutin.php]louboutin[/url] usually discourages me. Normally, I just read the first few lines and click close. In doing so, I realized that that particularly copy just failed.
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Brevity = simplicity
Other [url=http://www.wiis.fr]louboutin pas cher[/url] than mere impression, keeping your web copy short increases its readability. Note, that brevity doesn't equate to being boring or dull. On the other hand, I realized the real test for an excellent writer is achieving the most powerful effect in using as few [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] words as possible. On some occasions, I alternate short- and medium-sized sentences. This increases the impact of the copies I wrote.
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When are longer copies good
Simply put, I've encountered topics that really necessitate for longer copies. What do I do during these instances? I try to keep it neat and organized and simple, still. It is possible to do this even when writing relatively long copies by grouping them accordingly. (In these cases, the page's design and layout go hand in hand with the writing style). A long copy can appear short and condensed if they are grouped suitably into topics. [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] And if a copy is simply too long to appear on a single webpage, no one's stopping you from providing a link to another page.
Another device I use when writing longer copies is subheads. They're a great tool in guiding your visitors to the bits of information they need. I also make sure that the gist of a paragraph or a series of paragraphs is found on the initial parts. That way, a user will stay and possibly bookmark your page for future reference. Let's face it. If [url=http://blog.ruberto.com/2013/06/engage-customers-directly-to-build-high-quality-software/#comment-160407]Le maire de Saint-Laurent visé par une plainte pour violences Cagnes-sur-Mer Nice-Matin[/url] a customer finds your site useful, they will come back.
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