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Posted: Mon 2:05, 19 Aug 2013 Post subject: 'Twilight's' Kellan Lutz launches Abbot-spun1 |
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'Twilight's' Kellan Lutz launches Abbot,[link widoczny dla zalogowanych]
These days,[link widoczny dla zalogowanych], there nothing like a vampire to attract a crowd to a shopping event.
Lutz is partnering in the endeavor with Danny Guez,[link widoczny dla zalogowanych], founder of premium denim line Dylan George. Abbot + Main consists largely of T-shirts and hoodies and is depending on re-creating the relaxed beachy feel of Venice. "I accustomed to live on a corner of Abbot Kinney and Main," Lutz said. "And I simply love the feeling in Venice. That's what I had been trying to capture with Abbot + Main."
/>In case you were wondering, Lutz is not just the face promoting Abbot + Main. "I am part of every decision," he explained. "Nothing gets decided on unless it comes down through me. I put in a lot of input now like Used to do at first. We raided my closet to find out which kind of shirts I usually wear and what kind of fabrics I love. Because I didn't just want to be the face of the campaign,[link widoczny dla zalogowanych], but get it be my brand." /> />When it comes to the Abbot + Main line,[link widoczny dla zalogowanych], the devil within the details. "We have delicate red stitching on the seams and some from the graphic art we used comes from real photographs I absorbed Venice," Lutz explained. When it comes to feel,[link widoczny dla zalogowanych], the T-shirts are soft as butter. "The material we me is amazing,[link widoczny dla zalogowanych]," Lutz said. "That's how I used to shop. I didn't care who the designer was,[link widoczny dla zalogowanych], I would just walk by racks" -- motioned as though his hand were running over of clothing -- "and think,[link widoczny dla zalogowanych], that's soft,[link widoczny dla zalogowanych], and then turn and check out it."
/>"The input he has had has been phenomenal,[link widoczny dla zalogowanych]," said Guez,[link widoczny dla zalogowanych], who formerly worked with William Rast the ones Liberation. "And as for our design team,[link widoczny dla zalogowanych], besides the fact that they love taking a look at him,[link widoczny dla zalogowanych], they love dealing with him and getting his input." /> /> The look team members aren't the sole ones interested in looking at Lutz. Fans had lined up for hours to satisfy with the star. just really endearing to have fans come support something beyond that I am involved with and so i need to thank them for that,[link widoczny dla zalogowanych]," Lutz said.
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