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Here is the 5 steps to effective copywriting

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Identify and name their urgent problem- meaning what problems does your target market have? For network marketers it would be lack of leads and money.
Solve their problem with an unique promise
Prove that you can solve their problem with an unique promise
Make your offer impossible to refuse
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Perry Marshall
Dan Kennedy's Magnetic Marketing
Mike Dillard's Copywriters Guild
Copywriting is a skill that is not learned overnight but with determination and the willingness to learn you efforts will be rewarded.

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