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Posted: Fri 15:00, 23 Aug 2013 Post subject: to connect with current customers |
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,[link widoczny dla zalogowanych]
All businesses whether an online business or an offline establishment can use all kinds of marketing that it can get,[link widoczny dla zalogowanych], especially internet marketing . Like they say, marketing is the blood of any company. No matter how good your service or product is, it will still fail if nobody knows about it. In the Internet age,[link widoczny dla zalogowanych], the war that is going on right now is how to place your business on top of that search engine. There is a wide range of affordable search engine marketing or SEM services available openly that you can take advantage of.
Now, let us look at the different types of internet marketing available to you and how to use them to improve your rankings and business marketing master plan.
SEO or Search Engine Optimisation
SEO services is related to the ability of websites to rank high on Google or Yahoo search engines,[link widoczny dla zalogowanych], which look for a specific keywords or phrases. The search engines measure the relevance of the websites to the keyword that is being searched. The more relevant your website,[link widoczny dla zalogowanych], the better your ranking results. When your company has natural SEO results you will be ranked at the top of the search and will receive clicks and produce traffic for your website for free. This is the perfect condition that most companies want,[link widoczny dla zalogowanych], no matter what industry,[link widoczny dla zalogowanych], niche or location their business may be. .
PPC or Pay Per Click
This refers to the search engine marketing service that you may get from a search engine company like Google or Yahoo. This service automatically lets your website appear on top and every click that your link receives is paid. The benefits of this service are the same as the SEO marketing services,[link widoczny dla zalogowanych], the only difference is this time it is paid and this takes lesser time unlike SEO marketing campaigns. Your website can be listed on top of the rankings in as fast as 24 hours. A useful technique is to use a PPC service while you are developing or waiting for the results of your SEO campaign.
SMC or Social Media Campaign
Social Media campaign refers to the use of social media like Facebook, twitter,[link widoczny dla zalogowanych], Tumblr, etc. to increase traffic,[link widoczny dla zalogowanych], sales, leads,[link widoczny dla zalogowanych], to connect with current customers, advertise new products or announce any promotional events. It is ideal to establish your social media campaign once your company has already established an online presence and your company is already catering to a steady customer base. This campaign lets you translate your business in a more personal level, where users can discuss your company or services in a controlled environment.
Mastering the use of new type of marketing in relation to your business will require a bit of research on your part. You may also benefit from a firm that can guide you through the best action plan to penetrate the market. Make sure to explore all the possible internet marketing mediums available to you and when necessary,[link widoczny dla zalogowanych], seek the help of a reputable SEM services firm to avail of their expertise to propel your business in the right direction.
Working in the SEO and SEO industry for over ten year now I'm a keen marketer and love what I do.
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