Guardians of Grail

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Persuasive Social Media Marketer Dr. Rachna Jain assists small business owners and organizations who want to use social media to gain influence, [link widoczny dla zalogowanych] credibility, and visibility online. In her e-course, Build [link widoczny dla zalogowanych] Your Tribe: 21 days to Social Media [link widoczny dla zalogowanych] Influence, she reveals how to build your fan base using social media. [link widoczny dla zalogowanych] You can join the e-course by visiting -- sign up and you'll start building influence today.

Social Media is one of the hottest buzzwords in online marketing right now. It seems like pretty much everyone is a "new media expert" and promises you extreme success if you just buy their program or follow their methods.
The truth is, really, that social media is an evolving methodology, and there is just as much good information as bad. In the bad category, especially notable are these three marketing myths:
Myth #1: Social media is free. This is a myth because taking part in Web 2.0 costs your business in time or money. Even though many of the sites are free, the time you spend (or pay to have spent) on these sites has a real cost, either in dollars, or opportunity. Instead of using these sites because they are "free", use them because they are effective.
Myth #2: Popularity is the best measure of expertise. As you know, so much of social media is a popularity contest, with people basing knowledge, wisdom, or expertise primarily on the size of a person's following or friend base. While this is one measure to look at, it's not the only measure to consider. Traditional media has always relied on the concept of millions reached, but new media relies on reach and influence. It is better to influence a thousand than reach a million. Make sure you're measuring the most important indicators for business profitability.
Myth #3: Everyone can be successful in this space. This is a myth because although anyone can sign up for a Web 2.0 site and use it, it doesn't mean that simply showing up will create the results you want. The first step in any kind [link widoczny dla zalogowanych] of marketing is to get attention, and simply pushing your content out onto the social networks, without any kind of relationship or connection, is more like interruption marketing than social media marketing. [link widoczny dla zalogowanych] To [link widoczny dla zalogowanych] be truly successful with this marketing paradigm, you have to focus on building relationships and gaining influence with those you most want to reach.
Overcome these social media myths, and you'll save time, save money, and create real and lasting results.
Just like [link widoczny dla zalogowanych] any other kind of marketing, social media marketing requires a balance between strategy and tactics.
You must understand what you want to achieve, and be able to [link widoczny dla zalogowanych] implement a step by [link widoczny dla zalogowanych] step plan to attain your goals.
What is [link widoczny dla zalogowanych] very clear is that as the social media space becomes more and more crowded, people will be looking for leadership and guidance on what to believe and how to proceed.
To benefit from this, you must become the most trusted influencer in your industry, so when people have questions, [link widoczny dla zalogowanych] they look to you for answers.
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