Guardians of Grail

cheapbag214s · Posted: Tue 17:39, 17 Sep 2013 Post subject: Stylish and comfortable

Stylish and comfortable
That's because increasing numbers of affluent baby boomers have the agony of de feet. They are turning away however reluctantly from the delectable creations of Manolo and Jimmy and taking their fistfuls of $100 bills to a new niche in the market: the sexy, pricey comfort shoe,[url=http://newkevindurantshoes2012.blogspot.com/][b]http://newkevindurantshoes2012.blogspot.com/[/b][/url], made by the likes of Taryn Rose, Cole Haan, Ecco and Aerosoles?
Yes, even the brand known for its sensible, affordable shoes is trying to glam up, while some luxury fashion brands, aware of their customers' changing needs,[url=http://cheapsoccercleatswithfreeshipping.webmium.com/][b]http://cheapsoccercleatswithfreeshipping.webmium.com/[/b][/url], no longer flee from the once-scorned label of "comfort" shoes.
"Comfort used to be very granola crunchy,[url=http://duveticaoutletcanada.halod.com/][b]duvetica jackets canada online outlet[/b][/url], brown, bulky but it's become much more feminine," says Barbara Schneider-Levy, senior editor of the trade magazine Footwear News. Now that the oldest boomers have turned 60,[url=http://newkevindurantshoes2012.blogspot.com/][b]new kevin durant shoes 2012[/b][/url], the shoe industry is watching them carefully.
"As the population ages,[url=http://cheapsoccercleatswithfreeshipping.webmium.com/][b]discount cheap soccer cleats with free shipping for sale[/b][/url], they have foot issues, but they don't want to look like their mothers or grandmothers. They want to push the envelope on fashion."
But they can no longer push it too far: "Women's feet are not like Barbie's. They weren't born with that pitch,[url=http://duveticaitaly.albirank.net/][b]Duvetica Sale[/b][/url]," says Cole Haan creative director Gordon Thompson III.
Thus,[url=http://peutereyparkaonlineshopwomen.olimx.com/][b]peuterey parka online shop women peuterey jacken herren outlet[/b][/url], the new interest in what Schneider-Levy calls "high-end comfort" brands,[url=http://www.duveticajacketsjp.com/][b]デュベティカダウンジャケット[/b][/url], such as Thierry Rabotin,[url=http://goedkopemonclerjassendamesheren.olimx.com/][b]Goedkope Moncler Jassen Dames Heren Nederland Moncler Jassen Skihut Outlet[/b][/url], Anyi Lu, Jeanne Jarvaise and Taryn Rose.
"Just because you enjoy fashion doesn't mean you want to always be the victim," says Rose, a former orthopedic surgeon who got fed up with her aching toes. "Until I came along (in 1998), you didn't have shoes that look good with that level of comfort."
Now she presides over a $30 million-a-year business, built on the notion that plenty of women will think nothing of forking over nearly $500 for heels that won't hurt. "We've seen tremendous growth at Neiman Marcus and Nordstrom 25% to 50% over last year."
Boutique retailers say they're seeing similar patterns.
"All my customers are talking about how their feet are killing them," says Jennifer Stanley, co-owner with husband Mark of Well Heeled Comfort Fashion Footwear of Studio City,[url=http://duveticaoutletcanada.halod.com/][b]duvetica jackets canada online[/b][/url], Calif., which has clients ranging from podiatry patients to the wardrobe keepers of nearby TV studios. Forget the image of "old lady shoes,[url=http://billigtmonclerdunjackastockholmrea.olimx.com/][b]Billigt Moncler Dunjacka Stockholm Rea Moncler Jacka Sverige Online Outlet[/b][/url]," she says: Even cast and crew of Desperate Housewives have bought shoes in her boutique.
"People think they're like grandmother shoes, but when they get into the store, they realize there are comfort shoes with 3-inch heels or platforms with cushioning and flexible rubber bottoms," she says. "I had a customer (recently), she spent $400 on a Thierry Rabotin and the price didn't matter because her feet are so bad."
At the other end of the price spectrum, Aerosoles established itself as a comfort brand back in 1987, but now its new design team is pushing the fashion quotient even harder, including shoes with heels as high as 3 inches for prices well under $100. The result: a 15% increase in sales in 2005 and an expected 14% increase in 2006, says Karen Sadick,[url=http://duveticaitaly.albirank.net/][b]Duvetica italy[/b][/url], merchandising vice president.
"We have double-digit sales figures for some styles," Sadick says. "Women are demanding to look great and feel great."
Meanwhile, Cole Haan, the mid-luxury brand, hired Thompson, a former Nike executive, who promptly designed a line of dress shoes incorporating Nike Air technology. "Consumers are very savvy and aware, and compromise is not in their vocabulary, particularly at our price points," Thompson says.
The Dress Air line, launched in 2006,[url=http://duveticaoutletcanada.halod.com/][b]http://duveticaoutletcanada.halod.com/[/b][/url], has been so successful that Cole Haan is expanding to 14 designs for spring/summer, plus three carryover styles from fall. They range in price from a low of $150 for a clog to about $485 for a boot, all with 3 heels.
But comfortable or not,[url=http://merrellshoesonsaleformen.blogspot.com/][b]http://merrellshoesonsaleformen.blogspot.com/[/b][/url], the shoe still has to be alluring. "No one will look at it unless it's sexy and makes the leg look great," Thompson says.
The fashion world is paying attention,[url=http://monclerjackenoutletch.albirank.net/][b]http://monclerjackenoutletch.albirank.net/[/b][/url], says Paul Cavaco, creative director of Allure magazine. He cites Prada and Chanel, who make comfortable, high-style shoes with heels of 2 or 3 inches rather than 4.
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