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Introduction
Seasonal merchandising refers to the process of merchandising that is the management of products and stocks according to the [link widoczny dla zalogowanych] seasonal trends or fashions prevailing in the market. Seasonal merchandising is fast becoming the mantra in the Indian retail scenario.
Seasonal merchandising has [link widoczny dla zalogowanych] its own benefits as well as limitations. The following points analyze the concept as a whole:
Accurate forecasting
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Timeliness
Timeliness is the key to successful seasonal merchandising. While deciding to stock a particular product, you should ensure that you are not bringing in a trend earlier than its time. At the same time, you also need to ensure that you are not stocking an outdated item. You have an added advantage over other retailers if you are able to spot a trend and be the first to stock it in your store.
Customer base
While undertaking seasonal merchandising, you should have a fair idea of what customers each type of seasonal product would attract. Sometimes, products that are in fashion may attract only a specific class of customers, while some other products [link widoczny dla zalogowanych] might attract a [link widoczny dla zalogowanych] [link widoczny dla zalogowanych] large number of customers. This gives an idea of how much of the product should be stocked and situations like overstocking and understocking can be avoided.
Managing risks
You should have well-planned strategies for risk management in order to make seasonal merchandising successful. In case overstocking happens, you should take into account ways for stock clearance, discounts and exploring other potential markets. Some [link widoczny dla zalogowanych] retailers have well-defined sections such [link widoczny dla zalogowanych] as core products [link widoczny dla zalogowanych] and seasonal products. Core products are the basic or classic products [link widoczny dla zalogowanych] offered by the retailer, while seasonal products are those that [link widoczny dla zalogowanych] are currently [link widoczny dla zalogowanych] in fashion.
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