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Communication It would be hard to overemphasize theadvantages, cost [link widoczny dla zalogowanych] savings, or numerous virtues of [link widoczny dla zalogowanych] email. Emailoffers the best of the phone and the mail. It is as fast and asreliable as the phone, while compensating for the frailties ofhuman memory by preserving a written record, as does the mail.
A nonprofit [link widoczny dla zalogowanych] organization can take advantage of [link widoczny dla zalogowanych] the Internetin at least eight profitable ways: Public Relations & Publicity
Fundraising Large sums of money are now changing handsover the Internet. One early barrier to online fund raising wasthe perceived insecurity surrounding online financialtransactions. With dramatic improvements in online secure datatransmission, this is no longer an issue.
Whatever the mission statement of your non-profit organizationis, it needs to be presented with clarity to the various"publics" that all non-profits must influence if they are to besuccessful.
Advocacy To mobilize people around an issue, anorganization must get the word out quickly and provide peoplewith convenient tools for responding. Because it's so easy toupdate a web site and have the vital details availableinstantaneously, the web is a perfect way to encourage people toact on issues that greatly concern them. Timely action alertscan be sent via email to various organization maintained databases ...instantly. It's easy to respond to a call foraction when one can email one's legislative representatives orlink to other volunteer bulletin boards on the Internet. Crosslinking with other like-minded organizations provides a "synergyof action" that would be impossible with a well crafted webpresence.
The biggest single benefit of a well crafted non-profit web siteis the fact that you are now opening up the entire onlineworld... almost a billion users (and growing)worldwide... to [link widoczny dla zalogowanych] your organizations needs and goals. It isnot unusual for organizations to recieve substantial donationsfrom complete strangers living in foreign countries. These folkswill have found you on the world-wide-web, feel an affinity toyour goals... and donate money using your online form and theircredit card.
Better Delivery of Services Stronger Advocacy Improved Research Dramatically Enhance Communication Let us look at briefexamples of each of these uses in turn...Publicity Good sites gain attention. Attention orawareness is exactly what all non-profits need... it acceleratesfund-raising [link widoczny dla zalogowanych] the web is the ActionWithout Border's [link widoczny dla zalogowanych] web site. This includes a page offoundations and links offering grant opportunities. Crosslinking with these organizations provides a wonderful networkingopportunity and usually leads to additional opportunities forall the linked organizations.
Research Research may take many forms. An organizationmay wish to keep up with legal, political, scientific or othermission related developments. Alternatively, it may wish tolearn [link widoczny dla zalogowanych] about grant getting opportunities.
If you are worried about getting too much email, more than youhave time to answer, consider discarding any mail delivered bythe US Postal Service and using the time you save to answer thefew email messages you are lucky enough to receive. They willlikely be more valuable, more interesting and you will be ableto respond to them more quickly with better results than most ofyour incoming "snail mail". Smile

Enhanced Public Education
FONT SIZE=1>? 2005 Thom Reece All Rights Reserved
Another advantage of online credit card donations is that theyare usually [link widoczny dla zalogowanych] for larger amounts... and given more often duringthe year.
Increase & Expand Fundraising
Volunteer Recruitment Volunteer recruitment andmanagement is a well developed and proven use of the [link widoczny dla zalogowanych] Internet.The Internet allows for a new and powerful way for people tosupport non-profits by becoming virtual volunteers. Virtualvolunteers have more control over their time and the ease ofworking from home because they take advantage of the convenienceof online communication. All the [link widoczny dla zalogowanych] factors that motivatedvolunteers face-to-face still operate forcefully over theInternet. A spirit [link widoczny dla zalogowanych] of community and personal relationshipsthrive abundantly in cyberspace. Of course, many non-profitshave effectively used their web presence for recruitingvolunteers that show up on their premises. Recognizingvolunteers... a vital component of developing a strongvolunteer, is made simple and easy through a web site.
Service Delivery Our economy is increasingly based onthe timely exchange of information. All successfulnon-profits must deliver the right information to the rightperson, at the right time.
In summation... the strong benefits enjoyed by allnon-profit organizations, from the development of [link widoczny dla zalogowanych] a customwebsite, are many and varied. A strong web presence provides [link widoczny dla zalogowanych] asolid economic basis for additional revenues (donations), costsavings, and enhanced services to members, volunteers, and thepublic at large. Since most non-profits are understaffed... thedramatic labor savings and management efficiencies gained with acomprehensive web site can mean the difference between successor failure... growth or survival!
Web sites facilitate email correspondence when they makepublicly available the email addresses of organization staff.Sites can offer options which make sending a message asconvenient as filling out a form. They can also invoke an emailmailer on many browsers when the visitor to a site clicks on theright button.
Further, email allows for asynchronous communication, meaningthat one can read one's email on one's own time, rather thanhaving to play telephone tag. Of course, it also encouragesclarity of expression by remaining a form of *written*communication.
All organizations have several different "publics" which theymust influence in a positive way in order to achieve theirorganizational goals.
A web site is a powerful way to deliver services for thoseorganizations in the business of providing people withinformation. Since this includes almost all non-profits, theneed and benefits of a website accessible 24- hours a day, sevendays a week, become obvious.
Now there are multiple ways for donors to make directdonations without worrying. Several companies offer securemethods for performing online financial transactions.
PayPal and Amazon now provide free mechanisms for the propertransmission of credit card donations to non-profits...eliminating the need for the non-profit to own and manage theirown credit card merchant account... and saving the organizationon transaction fees.
Some of these "publics" are: centers ofinfluence community organizations government officialsand departments other non-profits volunteers donors etc. etc. A properly constructed andstrategized web site can reach all of these "publics" costeffectively and with immediate calls-to-action.
Public Education There's a fine line between grabbingthe public's attention and educating the public about animportant social problem or cause.
Building a donor database allows the organization to "go back tothe well" seeking additional donations for specific projects,needs, or general support. Web donations will iron out the peaksand valleys of your revenue flow.
Improve Volunteer Recruitment, Recognition & Support