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Many writers have the [url=http://www.acc-blog.com/init-css2/#comment-]Advice On Taking The Fear Out Of Parenting[/url] wrong idea about niches. As writers, we tend to go for the scoop. We seek the unusual story and the odd angle no one has ever used before. We writers cross article ideas off the list as soon as we see other people writing about them.
After all, in the ink-on-paper world, the fastest way to get a rejection is to propose an article on a subject that a competitive publication recently wrote about. If you're writing for a magazine or newspaper, a very unusual, one-of-a-kind story can be an easy sale.
Internet marketing does not work like that.
When you write for online sources, your work can be deep, but it has to be narrow. The Internet has become the medium for specialists. It's the best place to get information [url=http://www.wiis.fr]louboutin[/url] on how to grow roses in the tropics or make your own yogurt or learn about the symptoms of Brugada's disease.
The risk in focusing so sharply on a specific subject is that it is much easier to miss the mark than to hit it.
A good writer is looking for readers and a good online writer is looking for customers. So online writers need to become marketers in terms of [url=http://www.marrakech-hotel.fr]hollister france[/url] finding their niches.
Most online marketers research niches to find traffic before they embark on projects. The idea is that you don't want to venture into a niche where there isn't already at least some conversation and activity going on.
That's right, online marketers want to find competition in their niches of choice, because competition means there is already interest, buzz, and business in that sector.
In other words, many niches that are possible are not [url=http://www.anepf.fr]doudoune moncler[/url] viable. In a sense, Internet writers need to think like ink-and-paper publishers. A publisher would hesitate to publish a book on the best shoes to wear [url=http://www.skoda-witzke.de/woolrichoutlet.php]woolrich online shop[/url] on an airplane simply because it seems unlikely that anyone would buy it. An Internet writer has to think about niches the same way. Is there [url=http://www.ttcarpets.co.uk]mulberry sale[/url] an audience for the material?
Finding the answer to that is easier online than in the brick-and-mortar world. Internet marketers look at keywords in an effort to find profitable niches. Keywords are the words or phrases that you type into search engines when you're looking for something.
There [url=http://hccweb1.bai.ne.jp/~hci25101/cgi-bin/bbs/aska.cgi]hollister outlet Obsèques du [/url] are lots of ways to perform keyword research; some of them can be done for free. By visiting the inventory at Overture.com ( you can find out how many searches on Yahoo took place in a recent month (which may be six months ago) for any keywords you type in. Yahoo is not the Internet universe, but most authorities feel that Yahoo [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] results can be extended to [url=http://www.corsodiesperanto.it/moncleroutlet/]moncler outlet[/url] the other major search engines. In other words, if lots of people searched Yahoo for "hula lessons," it is quite likely that many people also searched Google and other search engines for the same topic.
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The problem with keyword searches is that you have to suggest keywords and then you can find out what is there. If you're stumped or just want to see where there is a lot of buzz, type in things like "how to" or "secrets" or "tips" or "free" and you'll see things with those words that were most searched for.
This is the part that can get confusing for writers. Most writers think that a keyword search with few results means the keyword is hot, while a keyword that's getting a lot of hits is a dead end. Wrong! [url=http://www.tagverts.com/barbour.php]www.tagverts.com/barbour.php[/url] When it comes to Internet marketing, it's the other way around.
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The next step is to type in those keywords and related keywords to see what comes up. Again, there are many very advanced techniques to this kind of research, but writers can make do with the basics. Just see what turns up. This is what the people searching those keywords will find. You may even want to see what kind of sites they are: are they selling physical products? Selling information? Offering [url=http://www.cqchanti.com/viewthread.php?tid=23694&extra=]barbour deutschland Nice la RD 6202 coupée pendant une heure Dernière minut[/url] free content? How would your proposed product or site fit in? Writers can get scared off when they find their subject is already quite well covered. If you venture into some well established niches, you'll find content-heavy sites, blogs, information products, courses, and products for sale. But competition online is a symptom that there is a lot of interest in the topic.
Just as people don't necessarily own one pair of jeans or eat in only one restaurant, competition can be welcome.